Change you Jeans, not your genes

In the book Cradle to Cradle, by William McDonough & Michael Braungart, they refer on page 42 how people's consumption patterns need rethinking. Those stylish jeans that are the latest fad, may actually do more harm to your body and the environment than your pocketbook. Mutagen-containing Indigo is usually used as a dye for these hottest new fashions. Be careful not to "sweat" the small stuff, it could kill you! If grown in a monocultural fashion, genetic bio diversity is depleted, the toxic properties of Indigo can further damage our ecology unwittingly. Perhaps other natural methods can be utilized to dye jeans, berries perhaps (black, blue, straw, who knows?). So while it may not be possible to change one's genes, it is certainly within the consumers power to exert pressure on the producer to change their jeans!